The 20th Agency of the Year Awards
(Excerpted from an article by Rome Jorge for Adobo Magazine)
On the 20th year of the Agency of the the Year (AOY) Awards of the Association of Accredited Advertising Agencies Philippines (4As), Publicis JimenezBasic won its second Agency of the Year award, the first in 2007 (as Jimenez Basic) being ten years ago—a win that was synchronous to the 2017 award's monicker AOY 2.0. Publicis JimenezBasic also won Best in Market Performance.
For their part, Seven A.D. won of the Independent Agency of the Year Award—the agency's third no less. With four wins, TBWA\Santiago Mangada Puno garnered the most number of awards for the night: for Activation Creativity and Effectiveness, Activation Execution Excellence, Digital Creativity and Effectiveness, and Best in Creative. MediaCom won three awards: Digital Excellence Awards for Media, Media Excellence in Management of Business, and the Overall Media Excellence Award.
Hit Productions collected its 16th AOY Award with its win for Production Excellence for Audio.
The AOY 2017 awards night was held on July 7 at the Rizal Ballroom of the Makati Shangri-La Hotel was attended by a stellar cast of award winning young creatives, agency leaders, 4As heads, and AOY jurors.